Privacy Policy | Audality

  • Special:  25% Off on WiC for Guitar! 
  • |
  • Code : WIC20
  •   
  • |
  •  Save $75

This Privacy Policy explains how PRA Audio Systems, Inc., doing business as Audality (TM), 1730 Spectrum Drive, Suite 204, Lawrenceville, Georgia 30043, USA and its subsidiaries (together, “Audality”, “we”, or “our”) handle information, including your Personal Data, that PRA Audio collects online and through PRA Audio's websites, online services, design and computing tools, blogs, and mobile applications (together, “sites”). PRA Audio sites are primarily intended for business and engineering users of PRA Audio semiconductor products.

By visiting Audality's sites, you acknowledge and agree to the practices described in this Privacy Policy. This Privacy Policy is incorporated into and made a part of our Terms of Use.

1. Information We Collect

When you visit our sites, Audality collects a broad variety of information about you and how you use the sites (in some cases, including “Personal Data”, which is information relating to an identified or identifiable person; for example, your email address, name, or phone number). Audality may use such information (including Personal Data), consistent with this Privacy Policy, and to provide and improve our products, services, content, and advertising. If we cannot collect this information, we may not be able to provide you products or services, and you may not be able to take advantage of certain site features and programs. Examples of the information we collect and store include:

  • Which pages you visit (for example, whether you look at support forums, or product information);
  • Information transmitted by the device used to access the sites (technical information such as operating system, device identifier, IP address, language and country of origin, etc.);
  • Any information that you post or submit (for example, where you request more information, register for an event, or post information or a request in forums on the sites); and,
  • If you have or register for a PRAAudio.com account, Audality will also connect this information with your saved account profile.

Audality makes available online tools such as design tools, mobile applications, and social computing environments (“Tools”). Such Tools may be accompanied by separate or additional terms, and may use information that you provide to deliver their services or functionality. Unless otherwise specified, when you download or use Tools, Audality may collect, use, transfer, and store the same types and categories of data and information that we do on the sites.


2. How We Use Your Information

Audality uses the information it collects to:

  • Personalize your experience on Audality sites by presenting products, marketing messages, offers, and content tailored to you;
  • Complete and fulfill purchases of products and services requested by you;
  • Respond to inquiries made by you;
  • Send you marketing communications related to Audality and selected third parties;Identify usage trends, conduct and perform marketing analysis, and data analysis;
  • Support crime/fraud monitoring and prevention, compliance audits, and security;
  • Connect information you provide to Audality with other information from you or about you; and
  • Confirm compliance with the terms governing the use of Audality sites.

We may provide you with additional information regarding the purpose for which we use your data when you enter your Personal Data in a particular site, online form, or Tool.


Audality processes Personal Data on the following grounds or basis: your consent (which, where applicable, may be withdrawn at any time); the performance of a contract with you or pre-contractual steps for a contract with you; compliance with our legal obligations; legitimate interests pursued by Audality or third parties to whom we transfer the Personal Data; and/or as otherwise permitted by applicable laws.


3. International Transfers

The information Audality collects, including Personal Data, may be transferred to and stored, processed, and accessed by, entities located in the United States.  Audality  entities worldwide are governed by this Privacy Policy with regard to the information collected through  Audality  sites. Data protection laws differ around the world, and your information and Personal Data may be subject to access requests from governments, courts, or law enforcement in multiple jurisdictions.  Audality  uses approved “Model Contractual Clauses” for the international transfer of Personal Data collected in the European Economic Area and Switzerland; for additional information, you may submit a written request to:  Audality , 1730 Spectrum Drive, Suite 204, Lawrenceville, Georgia 30043, USA.


4. Disclosure to Third Parties

Audality may share information, including Personal Data, with third parties such as suppliers and service providers, in accordance with this Privacy Policy and to provide services to Audality or on our behalf. For example:

  • Audality shares information about shipping address and preferences in order to fulfill your order and deliver items to you;
  • We share information, including analytics and about how and when users visit our sites, in order to improve or personalize the content and services offered to you, or to provide you with information about products and services that may be of interest to you;
  • We share information as needed to respond to your requests, for example for more information or for support or customer service;
  • We share information related to Audality Store purchases, including payment and transaction information, with payment services providers in order to secure and process payments, exchanges, or refunds (which permits us to offer credit card and other payment options); and
  • In connection with a proposed or actual corporate transaction such as a merger, consolidation, sale or restructuring, Audality reserves the right to share information and Personal Data with prospective parties to the transaction, typically under confidentiality or non-disclosure agreements with those parties.

Audality may also share or disclose information, including Personal Data: if we have permission to make the disclosure; to enforce or apply our Terms of Use and other policies or agreements with you; to comply with government, legal, or regulatory requirements; to prosecute and respond to investigations and legal proceedings; or to protect rights, people, or property (including for fraud protection and credit risk reduction).


5. Marketing Preferences

When you register for an online account with Audality, visit our sites or online store, subscribe to a newsletter, register to attend an event, or enter a contest, drawing, or other promotion, you may receive marketing communications from Audality. You may unsubscribe from those marketing communications at any time, using your account preferences (if registered) or our  Contact Us  form   .


Even if you choose not to receive some marketing emails from us, you will still receive our transactional emails, such as messages related to your orders, updates or notifications about products you have purchased from us, or information about your account.


6. Cookie Policy

We use cookies and other tracking technologies online. Please read our Cookie Policy, which is part of this Privacy Policy, and is incorporated herein by reference.


7. Your Personal Data Rights

Under applicable data privacy laws and depending upon our use or basis for processing, you have specific rights regarding your Personal Data, which may include the right to:

  • Request information regarding your Personal Data;
  • Request that Audality correct, delete, or provide you a copy of your Personal Data;
  • Object to or restrict Audality's processing of your Personal Data; and
  • Contact or lodge a complaint with the relevant data protection authority of your country if you have concerns about Audality's use of your Personal Data.

Requests regarding your Personal Data may be submitted to Audality using our  Contact Us Form . In order to process your request, Audality may need to verify your identity; applicable law may also permit or require Audality to retain information about you for specific purposes, such as to demonstrate compliance or to complete store transactions.


8. Social Media Platforms, Forums, and Public Areas

Content or information (including profile information such as name, location, pictures, etc.) that you choose to post or submit to publicly available portions of the sites, forums, or on social media platforms is non-confidential and is not subject to the protections of this Privacy Policy. Whether on Audality sites, forums, or any social media platforms, you should exercise caution in deciding what information you publish or disclose. Your interaction with third-party social media platforms (such as Facebook or Twitter) is subject to, and governed by, the terms applicable to those platforms.


9. Data Security and Retention

Audality cares about the security of your Personal Data, and we use a variety of administrative and technical measures to help protect it, including commercially available security technologies such as secure servers, firewalls, and encryption. It is your responsibility to safeguard any password, user ID, and other Personal Data while using our sites. Regardless of protective efforts, transmissions over the Internet are never guaranteed to be entirely secure or error-free.


Audality may retain information, including your Personal Data, for the length of time necessary to fulfill the purposes for which it was collected, consistent with this Privacy Policy, unless a longer retention period is required or permitted by law. Please note that even if Audality deletes your Personal Data, it may persist on backup or archival media for an additional period of time.


10. Protection of Children

Audality sites are not primarily intended for children, and Audality does not knowingly collect Personal Data from children without obtaining parental consent where it is required by law. If you believe that we may have collected Personal Data from someone under the applicable age of consent without obtaining parental consent, please let us know using our  Contact Us Form  and we will take appropriate measures to investigate and address the issue.


11. Changes to this Privacy Policy

We reserve the right to change this Privacy Policy at any time. We recommend that you periodically review this Privacy Policy to learn of any changes and stay informed regarding Audality's current practices. When you visit or use Audality sites, services, or Tools, you are accepting the current version of this Privacy Policy. This Privacy Policy supersedes all previous versions. For more information on using Audality's sites, see our Terms of Use.


12. Contact Audality regarding this Policy

You can contact Audality regarding this Privacy Policy using our  Contact Us Form .


Effective Date: May 07, 2019